![]() ![]() But just looking at keyword position changes doesn’t paint the whole picture. Higher rankings tend to mean more traffic and conversions. You, or maybe your clients, expect to see rankings increase. Rankings have been an important, long-standing metric of success in SEO. Especially if your job is to communicate success.Īnd hopefully, from a technical perspective, that success looks like very few technical errors. Keeping things simple and showing a snapshot of overall technical health is often all that’s necessary. ![]() When you’re done, click “ Generate PDF report.” Including a snippet of what each error means and how to fix it.Ĭustomize the report as you see fit. You’ll see all your technical SEO issues in the report, broken down into errors, warnings, and notices. Then reload the page and open the template again. Note: If you don’t have one, set up a Site Audit campaign first. Then, choose your project and click “ Create report.” Start by heading over to “ My Reports” and click on the “ Site Audit: Issues” template. In your reports, highlight any technical SEO errors and issues that have been fixed and need to be resolved. This side of SEO also ensures that search engines can properly crawl and index your site.įrom a reporting perspective, that means monitoring your site’s technical health is super important. Technical SEO covers things like improving site speed, fixing broken links, resolving 404 errors, and more. Send your client their personal portal link and passwordĬheck out this Client Portal demo page to see what it looks like and how it works.Select the tasks and reports you want to share.Name and brand the portal with your client’s logo and choose a password.Plus, your clients can also create (and easily approve) tasks straight from the portal.Įven if your clients don’t have access to Semrush, they’ll be able to see the reports as often as they need.Īnd it’s really easy to get started. Create white-label reports that give each client a customized experience.Select which reports you want your client to receive with a few clicks.Give your clients a dedicated and password-protected portal with 24/7 access.It lets you streamline your agency work by helping you: You can take SEO reports for clients to a new level with Semrush’s Client Portal. Note for agencies: You can create branded and white-label customizable reports with an Agency Growth Kit subscription. On top of that, you can set up automatic email reports on a daily, weekly, or monthly basis. You can also combine data from Semrush, Google Analytics, Google Search Console, Google Business Profile, and others. Semrush’s My Reports helps you create PDF reports from scratch or start from an SEO report template. (Which you can access with a free account.) Plus, Semrush has tons of ready-to-use SEO reporting templates. You only really need two tools to create all kinds of SEO reports: Semrush and Google. From spreadsheets to word documents to dashboards.īut your best bet is not to overcomplicate things. You can use tons of tools to create SEO reports. The trick to successful SEO reporting is to clearly showcase the metrics and KPIs that mean the most to the business and project in question. How To Choose SEO Reporting Metrics and KPIsīut which ones matter in an SEO report? The answer is different from business to business. Recommend actions to drive further growthĪnd on the flip side, an SEO report shouldn’t overwhelm with too much data, use too much technical jargon, or set unrealistic expectations.SEO reporting is an effective way for you to communicate to stakeholders-usually your boss or your client-the impact of your SEO efforts on their business. (SEO report template included below.) What Is an SEO Report?Īn SEO report is a summary of SEO metrics that shows how a website is performing. In this article, we’ll show you what an SEO report should look like, what metrics to track, and how to build one. But you probably want to spend time working on strategy. Whether you’re working as an in-house SEO or agency-side, an SEO report is something you’ll likely have to produce.ĭetailed SEO reporting demonstrates the value of your efforts. ![]()
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